Transforming the art of networking

Thursday, 15 March 2007

Cesar Plata Founder of InfoBayArea.com By Patty Cruz Lopez Cesar Plata, the Bay Area’s own networking guru, graduated from UC Davis with a degree in mechanical engineering. After working at a company in the Silicon Valley for many years he took the leap of faith to pursue his vision of becoming a catalyst for business. Plata founded the website now known as InfoBayArea.com, a business directory that is accessible to all and easy to navigate. According to Plata, both Google and MSN Yahoo have declared InfoBayArea.com as one of the top 5 searched sites in the Bay Area.   He’s been in the business of connecting people for eight years now and says, “This is the largest Bay Area website targeting the professional Bay Area community.” Hand in hand with the site are the infamous Cesar Plata/InfoBayArea mixers. The business mixers he puts together create a space where people can meet to exchange services and ideas. Typically business mixers are dry events full of boring introductions, corny icebreakers, and the ritualistic exchange of business cards. Plata has taken the idea of a mixer and added his own personal twist. He says, “The best business is personal business, give it that personal touch.” Using his natural talents and ability to connect people he has created the ultimate business exchange experience that creates a bridge from cyberspace to real venues where people meet face to face. Plata consecutively brings together people from all facets of the community and from every business level. Last week he organized the Silicon Valley Business Expo also touted as a “mega mixer”. With over 500 people in attendance it was a good place to find a mentor, launch an idea, or support other local entrepreneurs. This event also boasted a lasagna dinner, casino area, tequila tasting, fashion show, dance performance, live music and desert. A highly energized environment, minus the long-winded speeches, this ambiance allowed people to feel free to chitchat about business over a game of black jack or while tasting some delicious food. Having hosted mixers at venues such as The Tech Museum, South First Street Billiards in San Jose and the Hotel Valencia on Santana Row to name a few, it was no surprise when he announced his latest endeavor. On March 14, 2007 Plata organized one of the most unique mixers to date at the Rosicrucian Egyptian Museum & Planetarium which offered a Spring Equinox Star Show inside the planetarium, and an opportunity to gaze at the stars out doors through professional telescopes, all while enjoying gourmet appetizers, and live music. The service Cesar Plata provides fosters a bond between busy professionals who rarely have time to take a break let alone take a break and conduct business at the same time. He continues to encourage people to connect with others by providing a fun, relaxed, informative and memorable environment at his mixers and on his website. For upcoming events or to find or post a business listing simply log on to www.infobayarea.com

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