The all-new 2012 Prius c, which debuted at the 2012 North American International Auto Show in Detroit, is a dynamically styled...

fivedoor hatchback that extends Toyota’s highly-efficient Hybrid Synergy Drive system to the subcompact segment.

The Prius c will be in Toyota dealer showrooms in March. The letter “c” represents “city” in the Prius c name.

Designed to function as an urban-friendly vehicle with an engaging driving experience, hatchback utility, and an EPA-estimated city fuel economy rating of 53 mpg, * Prius c offers the highest city mpg rating of any vehicle without a plug.

The all-new Prius c joins the Prius Family, which includes the third generation Prius Liftback, the versatile new Prius v and the Prius Plug-in Hybrid, which will also be available in early 2012.

With over two and a half million units sold worldwide, Prius remains the world’s premier eco-vehicle brand, and it has established consumer trust in hybrid technology.

- Highest rated city fuel economy of any vehicle without a plug

- Introduces proven hybrid powertrain at a starting MSRP of $18,950

-Wide array of available convenience features and premium technology.